Trendgruppen is a trend and PR agency specialized in design and lifestyle. Our vision is to work with design clients who understand and respect the power of design.
Trendgruppen is a trend and PR agency specialized in lifestyle and design. We work in close collaboration with our clients to help them build and strengthen their brands and boost sales through strategic PR, inspiring design and inventive communication strategies, using innovative ways to reach the target groups efficiently for each client. We believe that honest and innovative communication is a key success factor.
Trendgruppen is a full service PR agency that offers a variety of services within the area of public relations designed to maximize results. Trendgruppen has a unique competence in design. Our consultants have vast experience from retail and marketing in the design industry, and understand both the buyer and consultancy side. We combine strategic thinking with marketing skills.
Trendgruppen works with clear goals and is known for delivering broad media coverage. Trendgruppen’s PR consultants have extensive experience from the industry, including positions as marketing and PR directors for established, well-known Swedish design brands. Trendgruppen was founded in 2006 by Stefan Nilsson and Karin Sköldberg.
Today our clients include: Alessi, Royal Copenhagen, Orrefors Kosta Boda, Gense, Mema/Gab, NK Inredning, Lammhults, Voice, Abstracta, Dornbracht, Alapé, etc.
Trendgruppen is also owner of Designgalleriet located in Vasastan, Stockholm has since the opening in 2008 has showcased exhibitions featuring young independent designers and established design companies. Visitors see and experience fashion, interior design, industrial design, graphic design and craftsmanship. During the years, Designgalleriet has shown exhibitions by Japanese designer Teruhiro Yanagihara, Italian designer Luca Nichetto with works for Venini and Swedish leading designers such as Claesson Koivisto Rune, Monica Förster, Bea Szenfeld, WIS Design etc.
Stefan Nilsson
Stefan Nilsson is Sweden’s most active Trend Expert and he regularly appears TV4 (television show), Allt om Mat, Plaza Interiör, Hus&Hem, Vårt Nya Hem, QX and B*Inspired. Constantly on foot he scouts phenomena and trends within interior design, product design, fashion, food and all the other things we dream of.
During 2012, Stefan holds trend seminars on five main trends – Pure, Protest, Upstairs Downstairs, Supersport and Future Perfect.
Karin Sköldberg
Karin Sköldberg, partner, CEO and Senior PR Consultant at Trendgruppen, with plenty of previous engagements in the design industry. Karin has for instance previously been the Marketing and PR Director at Orrefors Kosta Boda. She has a vast experience from international marketing, PR and design, both from a buyer’s perspective as well as being a consultant. Today Karin lives with her husband and three children in Stockholm where their suburban house from the 40s has become a necessary spare time activity.
Hans Hjelmqvist
Hans Hjelmqvist is a Senior PR Consultant at Trendgruppen with extensive experience in the design industry, specialized in global marketing & PR. Prior to joining Trendgruppen, Hans was Marketing & PR Director at Design House Stockholm for five years, significantly building up and expanding the company’s international markets and global reach. Hans is widely travelled and has lived in New York, Tokyo, Madrid etc. Today, he lives in Stockholm City and remains a big city aficionado – travelling all over the world to gather inspiration.
Tove Regnander
Tove Regnander is Trendgruppens Junior PR consultant. She has a Bachelor Degree in Media and Communication and is also a certified Makeup Artist. Before her education in media and communication she worked as a Store Manager for Make Up Store where she arranged numerous PR driven events and was responsible for the marketing in the area near the store. Tove is also a singer and loves everything that has to do with art, design and fashion.
Åsa Lagerwall
Åsa Lagerwall has a degree in Music and Event Management where focus lies on project management, communications and practical experiences. She has also worked extensively within apparel and interior retail. At Trendgruppen Åsa started as an intern and is now project manager assistant focusing daily on Designgalleriet. Her interests involve fashion, interior design and lots of music.
Therese van Kerkvoorde
Therese van Kerkvoorde is Trendgruppens finance controller and administrator. She alternates the hectic and trendy life at the office with her harmonic life in the outskirt of Stockholm, spending time with family and friends.
Sara Djerv
Sara Djerv is a student from Uppsala University’s Master program in Strategic Marketing and Management who is now working as a PR assistant at Trendgruppen. Her wish is to combine her general interest in design with her particular knowledge of marketing. Other interests include music and travelling.
Linus Norberg
Linus Norberg, PR-assistent at Trendgruppens, has a Bachelor Degree in Media and Communication from Jönköping University, with a focus on PR and Marketing Communication. As a part of his Bachelor Degree, Linus studied one semester at Northern Arizona University, USA. His passions include snorkeling, Brämhults juice and movies by Lars von Trier.