Stelton is celebrating their 50 years in Sweden by opening Stelton Design Space. The spring news were shown for a selected number of journalists. Jens Fager, designer for Stelton and one of Scandinavia’s currently most interesting designers were present.
Sweden’s biggest office furniture producer approached Stockholm Design Week in a new manner. At one of Stockholm’s most renowned galleries an installation was made. In a setting with red drapes, oriental rugs and red vintage pieces guests were invited to get their portrait made, get a relaxing massage or get a refreshing touch by a stylist. No new furniture pieces were shown, instead focus was on the meeting and making the guest feel at ease. Care of Kinnarps.
Planoform is the leading agency in Sweden when it comes to Italian quality design and represents Agape, Arclinea and Lema. During Stockholm Furniture Fair they had a well attended press lunch and launched news from all their brands. The famous designer Francesco Rota presented his new sofa Cloud for Lema at the press lunch.
Amelie du Passage and Philip Lehr from the French design brand Petite Friture launched their design news at Stockholm Furniture Fair.
ELLE Decoration Swedish Design Awards 2014 kicked off Stockholm Design Week and presented the winners in the 14 categories of the award with a grand design gala at Operaterassen. The winner of the Designer of the Year award was the design duo Broberg & Ridderstråle. Guests of honors included the Minister for Enterprise Annie Lööf. Bella Goldman was the compere of the evening
During Stockholm Design Week 2014 the new Swedish design brand Ready-Made was introduced for the design audience. A crude, but emotive exhibition with an interpretation of the alternative development of the Scandinavian form was presented in MOOD Stockholm. The creators behind Ready-Made and designers to the first collection is the architecture and design agency Nyström Persia. All products are made in Sweden.
Alessi launched their spring and summer news 2014 at Ett Hem. Representatives from Alessi was in place and Ulrika Ruding from Auktionsverket talked about the iconic values of Alessi’s products. Styling by Jacob Hertzell.
Olby Design launches in conjunction with a new generation running the company a collaboration of two acclaimed designers. The result is a new furniture collection designed by Mattias Stenberg and production of Lisa Hillands chest Harlequin. Focus in the collections is the wood’s possibilities and contemporary design with a long term perspective. The collaboration was presented during a press preview at Olby Design store at Sturegatan 24. Styling by Tina Hellberg.
For the first time, Italian Ethimo, a premium designbrand for exclusive outdoor furniture, exhibited in Sweden during Stockholm Design Week. The family owned company started one of the world’s largest peony gardens. The first furniture collection were the outcome of the practical need to welcome the many visitors and make their visit to the park as enjoyable as possible. Today, the brilliant creative company takes “Italian Style for outdoor living” into the world of outdoor areas with a range of articles that fit in beautifully with their settings.
During the press breakfast for ELLE Decoration Swedish Design Awards 2014 at Operaterassen, the winners were presented infront of a solid crowd of journalists.